I want to teach the world to sue,
in perfect harmony.
I want to hold truth at arm’s length,
So it never points to me.
This is not the smartest PR move:
Just days after arousing the ire of Coca-Cola with an exhibit of trash that includes of some of Coke’s most popular brands, an Israel-based company that promotes making soft drinks at home is bringing its message to Atlanta, the beverage giant’s home turf.
Earlier this month, in South Africa, the display brought out Coke’s lawyers. They sent SodaStream a “cease and desist” letter demanding that it remove Coke’s products from the exhibit and refrain from using them in the future.
SodaStream Chief Executive Officer Daniel Birnbaum said he is surprised that Coke believes it has ownership of a product after it has been purchased by a consumer. SodaStream, which has more than 30 of the exhibits traveling around the globe, gets the bottles and cans from landfills, not by purchasing them as part of a marketing campaign, he said.