Facebook Frolics 0
You are what you like.
Research released Monday shows patterns from these Facebook preferences can provide surprisingly accurate estimates of the user’s race, age, IQ, sexuality and other personal information.
The researchers developed an algorithm which uses Facebook likes — which are publicly available unless a user chooses stronger privacy settings — to create personality profiles, potentially revealing a user’s intimate details.
These mathematical models proved 88 percent accurate for differentiating males from females and 95 percent accurate distinguishing African-Americans from whites.
Via Raw Story.