The food company Unilever (manufacturer of Hellman’s Mayonnaise–ed.) is suing a California company that uses the word “Mayo” in its sandwich spread name, saying that federal regulators and dictionaries define mayonnaise as a spread that contains eggs.
The suit claims false advertising by the company Hampton Creek for labeling its egg-free product “Just Mayo.” Unilever says in a complaint filed in federal court that the world mayo implies that the product is mayonnaise, and Just Mayo is “stealing market share from Hellmann’s.”
The product in question is no more mayonnaise than “I Can’t Believe It’s Not Butter” (oh, yes, by the way, I can) is butter.
Our grocery aisles are full of artificial crap pretending to be real crap. I hope Unilever wins.
Also, forget Hellman’s. Dukes rules.