In the Portland Press-Herald, Victoria Hugo-Vidal relates an encounter with one of the fellows who inspired that now notorious Gillette commercial:
One day at work last week, I was stocking shelves in the feminine hygiene aisle when three men in their early 30s walked by. One of them grabbed a random box of tampons and went, “Hey, Scott! Don’t forget your tampons!” They all laughed. Then the jokester made the mistake of looking me in the eye. I wasn’t laughing. . . . We were both frozen for a moment, clutching our boxes of tampons. “Ha, ha,” I said in a voice that was about three octaves higher than it usually is. He put the box of tampons right back where it belonged and scuttled away.
Where is the humor coming from? Boiled down, the punchline seems to be basically “Ha, ha! Vaginas!” And that’s part of where the problem is.
Follow the link, where she reflects on what the meaning of being a “real man” in this culture is and what it implies implies.