The Art of the Con 0
In a longer piece about Donald Trump’s crumbling credibility (with everyone except the cultists and the craven pols who fear them, that is), John Young suggests that Donald Trump considers himself to be brand royalty. A snippet:
Among many of the tricks Donald Trump employed to inflate the worth of all that is him, now called “BS” by New York’s attorney general, is what analysts call a “brand premium.” In other words, he deemed his properties vastly more valuable simply because they had his name on them.
Follow the link for context.