From Pine View Farm

It’s All about the Algorithm 0

Via The Charlotte Observer, Northwestern University professors William J. Brady and Eli J. Finkel remind us that artificial “intelligence” is not intelligent. It’s engineered, and it’s engineered by humans to benefit the companies that they work for.

After looking at the damage that “social” media algorithms have done to dis coarse discourse (and that section alone makes their article worth reading), they explain why they fear that AI will have similar effects, especially now that AI designers are turning to advertising as a source of revenue. Here’s a tiny bit:

Some will argue that our analogy between chatbots and social media platforms is overdrawn – that chatbots are conversational tools, not social networks. But the issue is not the technology. It is the business model. When the product is free and the revenue comes from advertisers, the money comes from capturing users’ attention. This was true of broadcast television. It was true of social media. And it will be true of AI.

We are not opposed to AI – far from it. The evidence we’ve cited suggests it can be a powerful tool for improving reasoning and reducing prejudice. But those benefits depend on what the chatbots are optimized for.

The argument that AI is fundamentally different from social media, that it will elevate expertise rather than amplify outrage and moderate views rather than entrench them, is seductive precisely because we want it to be true. But that argument deserves scrutiny, not credulity. If anything, the case for skepticism is stronger here than it was for social media.

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